Global Strategic Management
Assessment brief/s:
Jaguar Land Rover Automotive Plc is the holding company of Jaguar Land Rover Limited which is a British multinational automobile company, a manufacturer of luxury vehicles and sport utility vehicles. The company is planning to expand to other markets of the world and has approached you as a consultant.
- Conduct an internal and external analysis of the company. Analyse the business environment (both micro and macro) of the UK using appropriate models.
- Using the analyses that was conducted in task 1 (above), use any appropriate strategic models of your choice to design an appropriate business strategy for the company focusing on the next 3 years.
- Using the Force Field Analysis, explain the challenges associated with the recommended strategies and how to overcome them.
