Baby Grubz Case Study Individual Assignment
This is an individual assignment. To start, read the case document, do some research using materials on this website, the assigned text if relevant, and outside sources, and answer one of these questions below in your initial response in your discussion group. The next group member to post should focus on answering questions that have not been addressed. If you do not post before all of the questions have already been addressed in the discussion you should break new ground by coming up with a key issue or concept that has not been discussed thus far. ALWAYS -> Remember to integrate the concepts from your own research, texts, lectures and PowerPoints into your responses. Initial posts should be at least 200 words; follow-up or reaction posts (you should respond substantively to at least two other students’ posts) shorter.
Discussion Questions
What is the most serious issue related to social forces in this case? Why?
How can Baby Grubz balance affordability with quality to cater to both middle-class and lower-income families?
What strategies should Baby Grubz adopt to address the energy constraints in Ghana?
What cultural barriers might the company face in collaborating with local farmers and suppliers to ensure a steady supply of ingredients?
What marketing approaches might Baby Grubz use to compete effectively against imported brands?
