Healthcare Marketing
SBS – MSC HM
Assignment – 2023
GENERAL INSTRUCTIONS
- APA 7th edition referencing guidelines needs to be followed.
- Similarity between student’s work is strictly not accepted, any student found with similar work will be graded Zero and fail for the course. However, Plagiarism is an academic offence and will not be tolerated.
- Any revaluation request should come in 5 days of grade release. Any late request will not be obliged.(Form and other details shall be shared based on request)
- Revaluation cannot be requested for plagiarized assignments as the assignment stands as an academic misconduct.
- If a program participant submits the assignment late, but within 1 week after the submission date a 20%penalty will be applied
- Re-evaluation request is NOT applicable for any failed courses provided the mark range from 59 to 69.Any grade which is below the range is however not applicable for this request.
- Any rescheduling request can be fulfilled within one week after the actual date of the assessment. Anylate request will not be obliged.
- Assignment once submitted to exam board is final for marking.
- Second extension cannot be provided without supporting documentary evidence.
- Program participants are strongly advised to keep a copy of their work in case the submitted copy should go astray.
PS. Kindly note to adhere to all the above instructions. Failing to read this, ATMS will not be responsible for any actions taken.
Total Marks / 90
PLAGIARISM
Plagiarism is defined as providing material from an uncredited source, or without the acknowledgement of the original author. For longer submissions and reports, students are required to provide an Assignment Cover Sheet, which states that submission is their original work, and has not been submitted for another assignment, either in that course, or another
Plagiarism may have many forms including but not limited to:
-
- Outright copying another author’s work without acknowledgement
- Cut and paste without the correct citation and acknowledgement
- Copying key words but changing the sentence structure without crediting
the original source - Copying the sentence structure but changing some words without crediting
the original source - Following the structure or organization of another author’s work, or order
of presentation of ideas - Copying from published authorities without acknowledgement
- Failure to correctly use quotation marks when expressing another author’s idea
- Incorrect or improper use of in-text citation and referencing
- Missing or incorrectly presented bibliography or reference list
- Pretending ownership of another author’s ideas
- Making work available to another person for copying
- Falsifying results
- The plagiarism tolerance for MBA is 8 %.
- In cases where the plagiarism percentage exceeds the tolerance, students are given a second chance to rework on their assignments and submit. However, if the percentage continues to exceed the tolerance percentage the student will be awarded one grade lower than the original grade achieved.
You are required to examine a recently established hospital that specializes in dentistry and cosmetic surgery and provide explanations for the following aspects:
Total Word count: 3500 words.
Total Marks: 90
- Executive Summary – 1 page.
- Table of Contents – 1 page.
- Explain the gap in the market that the new hospital attempts to solve. Include an industry / competitor overview. 2 pages.
- Identify the demographic, psychographic and behavioural segments that the new specialist hospital will appeal to. Remember that focus is on dentistry and cosmetic surgery. 3 pages.
- Conduct a PESTLE analysis to support your answer.
- Identify the SWOT for the new hospital.
- Identify the key internal and external buyer behaviour influences that may affect a future patients’ decision to use the new hospital. 2 pages.
- Conduct a Porter’s five forces summary for the new hospital. 2 pages.
- References
- Appendix – Any other data you may provide.
