LCMB7034: International Business Concepts
Gym Bravo (a pseudonym) is experiencing unprecedented increase in patronage and the owners are looking into expanding their business from the UK to the Dubai. CEO Patrice Vee attributes to the increasing support that the government has for foreign directive investments. Your manager has asked you to write an international business report highlighting the context issues that the organisation needs to focus on to be successful. You are required to:
1. Use the VUCA analytical tool to critically discuss the issues that will impact the success of the subsidiary in Dubai.
2. Present a comparison between the UK and Dubai taking into consideration the sector and other contextual factors.
3. Use the Ethnocentric, Polycentric, Regio centric and Geo centric (EPRG) to determine actions that are critical for the success of the proposed Dubai subsidiary
